Oriana Mahata

Shaping brand narrative and storytelling strategy for a luxury hospitality group, blending content strategy with cinematic visual direction. Developing content across digital, editorial, and film formats to strengthen brand identity and guest-experience storytelling.

Directed content strategy and UX projects across digital and brand initiatives, leading end-to-end brand transformation. Partnered with design and product teams to translate brand vision into cohesive digital experiences.

Designed branding materials and digital assets across print and digital touchpoints. Built and executed social media campaigns that strengthened customer engagement.

Owned nationwide content strategy and brand outreach, managing PR campaigns and media collaborations. Directed the Celebrity Talk series, coordinating talent, production, and distribution.

Assisted on high-profile commercial shoots specializing in documentary and story-driven visual narratives. Supported location scouting, lighting setup, and shot composition on location and in studio.

Created digital content for blogs and brand storytelling across multiple platforms. Partnered with the design team to develop brand storytelling strategies and campaign narratives.

Managed media relations and press releases, securing brand coverage across outlets. Built key influencer partnerships that expanded brand reach and credibility.

Covered high-profile events, elevating storytelling quality across broadcast segments. Managed editorial teams and built industry network through hands-on journalism.

Hosted live radio shows, building strong listener rapport. Grew audience retention through dynamic, engaging content delivery.

Pursued a Master's degree in Design at DIT University, Dehradun.

Completed a Diploma in Photography from the Raghu Rai Center for Photography.

Completed a Post Graduation in Mass Communication from Bharatiya Vidya Bhavan.

Earned a Bachelor of Arts in Literature from Calcutta University.