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Oluwatobi Adeoye

@oluwatobiadeoye

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Inspiring Senior Content Writer with expertise in engaging storytelling.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am an inspiring and innovative Senior Content Writer with over 3 years of experience in developing effective and engaging content across various platforms. My expertise lies in creating content strategies, practicing SEO, and telling compelling stories that resonate with diverse audiences. I am passionate about empathy-driven storytelling that not only connects with readers but also drives business goals.

At Axanto Group, I successfully developed and executed comprehensive social media strategies that increased brand engagement by 35%. My role involved managing paid social media campaigns, optimizing ad creatives, and collaborating with creative teams to produce high-quality content. I have also worked as a Content Strategist and Copywriter, where I focused on data-driven content optimization and enhancing user engagement through persuasive copy.

With a Bachelor of Pharmacy from the University of Ibadan and certifications in SEO and Content Marketing Strategy, I bring a unique blend of analytical thinking and creativity to my work. I am dedicated to delivering content that not only meets marketing goals but also engages and informs audiences effectively.

Experience

Work history, roles, and key accomplishments

Content Strategist

Innovative Light Designs

Mar 2022 - Dec 2023 (1 year 9 months)

Created and managed content for social media, driving user engagement by 40%. Analyzed performance metrics to optimize ROI and managed content calendars to align with marketing goals. Conducted audience research for tailored content.

Data Driven Content Optimization Project Management Content Strategy Development SEO Best Practices WordPress Google Workspace Slack Trello Analytical Thinking Collaboration

Senior Content Writer

Axanto Group

Jul 2023 - Sep 2023 (2 months)

Developed and executed comprehensive social media strategies, increasing brand engagement by 35%. Managed paid campaigns, optimizing creatives for a 20% increase in lead generation. Collaborated with teams to produce engaging cybersecurity content, boosting follower growth by 50%.

Content Strategy Development SEO Best Practices WordPress Social Media Management Team Collaboration Project Management Hootsuite Buffer Creativity Communication

Copywriter

WOW Travel

Jun 2022 - Apr 2023 (10 months)

Delivered persuasive copy for websites and email campaigns, enhancing engagement through SEO-optimized content. Collaborated with designers for brand consistency and tracked performance metrics to evaluate campaign effectiveness.

Data Driven Content Optimization Project Management Content Strategy Development SEO Best Practices WordPress Google Workspace Slack Trello Leadership Communication

Social Media Coordinator

Expatify NG

Jan 2020 - Mar 2022 (2 years 2 months)

Assisted in developing social media strategies to enhance audience engagement. Created and scheduled posts, monitored trends, and managed community interactions to maintain brand reputation.