At the subscription-based platform where I worked as a Data Analyst, I built 10 Power BI dashboards covering revenue, subscribers, churn, and creators. Fifty people, including the CEO and owners, used them.
I started daily KPI reviews with the Sales team using my dashboards. After the calls began, Unlock Rate rose by about 2% and revenue by about 3%.
I tested more than 100 hypotheses on pricing, promotions, and creator activity, and set common KPI definitions with Sales, Finance, and Engineering.
Before that, I worked in treasury and cash management at IAG GBS (British Airways) and Shell Business Operations. At IAG GBS, I prepared cash flow forecasts across four legal entities and more than 10 currencies, and combined five data sources into recurring Excel reports that saved three hours a week.
