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Ohai Ruth

@ohairuth

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Senior Product Designer improving activation and revenue through research-led UX/UI design.

Nigeria

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What I'm looking for

I’m looking for a product team that values research-led decisions, measurable impact, and inclusive UX. I want to lead end-to-end design, collaborate with cross-functional partners, and use AI to iterate faster while maintaining strong usability.

I’m a Senior Product Designer with over 6 years of experience designing scalable, user-centered digital products across SaaS, AI, fintech, logistics, and data platforms. I focus on driving measurable outcomes—activation, retention, accessibility, and revenue—through research-led design and cross-functional collaboration.

I’ve led end-to-end product design for customer-facing web experiences, including simplifying navigation and clarifying value propositions to improve overall user satisfaction scores by 35%. I also design high-impact landing pages and conversion flows that support onboarding and lead acquisition.

Across teams and time zones, I build wireframes, high-fidelity prototypes, and design specifications to ensure consistent UI implementation. I’ve integrated AI-assisted design workflows (e.g., GPT, Claude AI, Polymet) to accelerate ideation, testing, and iteration—without losing clarity or usability.

My work includes a Sendstack website redesign that reduced bounce rate by 40% and increased engagement by 20%, plus shipping CTRL, a B2B logistics SaaS that improved operational efficiency by 30%. I also champion accessibility and inclusive design practices (WCAG), and validate product iterations with usability testing and data-informed decisions.

Experience

Work history, roles, and key accomplishments

Senior UI/UX Designer

GlobalPassport

Aug 2024 - Nov 2025 (1 year 3 months)

Led end-to-end product design for customer-facing web experiences, improving overall user satisfaction scores by 35% through simplified navigation and usability enhancements. Integrated AI-assisted design workflows to accelerate ideation, testing, and iteration cycles.

Product & Design UX Research Usability Testing Figma Conversion Optimization Cross Functional Collaboration A B Testing

Product Designer

Floating Binary Software Inc

Mar 2023 - Apr 2025 (2 years 1 month)

Designed web and mobile interfaces, contributing to a 20% increase in user engagement and improved brand visibility. Created AI-powered dashboards and an AI-driven job automation platform that acquired 180+ subscribers in 3 months.

Product & Design Interaction Design Figma AI Product Design Stakeholder Management User Testing

Product Designer

Sendstack

Nov 2022 - Feb 2024 (1 year 3 months)

Led a complete redesign of Sendstack’s website, reducing bounce rate by 40% and increasing engagement by 20%. Designed and shipped CTRL, a B2B logistics SaaS product that improved operational efficiency by 30%.

Product & Design UX Research Usability Testing Information Architecture Conversion Rate Optimization Figma Mobile App Design B2B SaaS Design

Product Designer

Trusoft Limited

Mar 2022 - Feb 2023 (11 months)

Redesigned the FitnessPlus app using user feedback and usability testing, increasing member engagement by 40%. Optimized the Gradient website to generate 30% more leads and improve client satisfaction by 20%.

UX Research Usability Testing Wireframing Figma B2B Product Design

Product Designer

Studio One

Aug 2020 - Feb 2023 (2 years 6 months)

Delivered end-to-end product design across fintech, healthtech, and data-sharing platforms, improving engagement metrics by up to 60%. Designed the Pull-Up Admin Portal and feedback systems, increasing time-on-platform by 40% and overall user satisfaction by 30%.

Usability Testing Interaction Design Data & Design Figma Design Thinking Cross Functional Collaboration Design Systems Agile Scrum