At adidas, I lead a 14-member engineering organization and retain architecture ownership as the scope expands to Product Asset Briefing. I define integration patterns and guide modernization of product-content and translation workflows to reduce reliance on legacy systems.
Previously at adidas, I owned architecture for 10+ Brand Partnerships applications, reducing production incidents by approximately 30% through observability and proactive monitoring. I also designed the migration of approximately 40,000 partner profiles, with six legacy backends decommissioned within approximately two weeks, and delivered a machine-learning Store Clustering platform in approximately five months.
