Looking for a job

Nitin Raina

@nitinraina

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I build brand systems and go-to-market plans grounded in customer research, design, and technical fluency.

India

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What I'm looking for

I'm looking to apply customer research, brand strategy, product design, and go-to-market planning to build credible, high-performing products and campaigns.

I'm building VERA's D2C luxury accessories launch at XSAV Lab through audience, competitor, and category research, positioning, and funnel-mapped Meta and Google creative.

I also built XSAV Lab's brand system end to end, including its visual identity, brand guide, sales collateral, case studies, and print assets. I audit pre-launch copy against source facts to remove unverifiable product claims before spend.

Previously, I created Portfoliooo's brand identity and design system, then used user and competitor research and Figma prototypes to improve onboarding clarity. At SpecsCart, I revamped e-commerce pages from usability findings and was promoted from UI/UX Design Intern to UX Designer within three months.

My computer science background and MBA marketing training help me connect product design, customer insight, and go-to-market decisions. At Deloitte USI, I delivered Salesforce CRM solutions, gathered requirements across three business units, and mapped workflows to improve platform adoption.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Research Intern

Current

XSAV Lab

Jun 2026 - Present (3 months)

Conducted audience, competitor, and category research for VERA, a D2C luxury accessories launch, and developed a positioning and go-to-market plan. Built the brand system end to end, including visual identity, brand guide, and sales collateral.

Market Research Competitive Analysis Positioning Go To Market Strategy Meta Ads Google Ads Brand Identity Brand Guidelines Sales Collateral Copywriting

Brand & Product Designer

Portfoliooo

May 2025 - Jul 2025 (2 months)

Built brand identity and design system from scratch, including logo, typography, and color system. Conducted user and competitor research to inform product positioning and improved onboarding flow clarity through Figma prototypes.

Brand Identity Design Systems Logo Design Typography Color Theory User Research Competitor Research Product Positioning Figma Prototyping

UX Designer

SpecsCart

Oct 2024 - Nov 2024 (1 month)

Promoted from design intern to UX Designer within 3 months; owned end-to-end visual assets aligned with performance marketing goals. Collaborated directly with founders on brand refresh and design system improvements.

UX Design Visual Design Performance Marketing Design Systems Brand Refresh

UI/UX Design Intern

SpecsCart

Jul 2024 - Nov 2024 (4 months)

Revamped e-commerce pages based on usability testing findings, reducing navigation friction and improving mobile checkout flow. Collaborated with founders on brand refresh and contributed to a new design system that cut design-to-development handoff time by ~30%.

UI UX Design Usability Testing Ecommerce Mobile Design Design Systems Figma Brand Refresh

Analyst

Deloitte USI

Sep 2023 - Mar 2024 (6 months)

Delivered Salesforce-based CRM solutions for enterprise clients and led requirement-gathering sessions with stakeholders across 3 business units. Mapped end-to-end user workflows and proposed UI improvements that increased platform adoption among client teams.

Salesforce CRM Requirements Gathering Stakeholder Management User Workflows UI Improvements