Open to opportunities

Nishtha User

@nishthauser2

Message

Design & marketing lead crafting brand-first campaigns that drive engagement and growth.

India

Message

What I'm looking for

I seek roles where I can lead design-driven brand strategy, build cross-channel campaigns, mentor teams, and drive measurable growth in a creative, collaborative culture.

I am a design and marketing professional with focused experience in F&B, healthcare, lifestyle, fitness, and wellness sectors, crafting campaigns and identities that elevate brand presence.

As Design & Marketing Lead at Grey Soul Coffee Roasters, I led creative direction across packaging, merchandise, in-store collateral and digital platforms, built a scaled digital presence, implemented an SEO strategy that improved organic website traffic by 40% in six months, and partnered with influencers to achieve over 2M impressions.

I also worked as a freelance designer and strategist creating full brand identity systems, digital assets, and sector-specific visual storytelling while analysing campaign performance with Google Analytics, Meta Business Suite, and CRM tools to report ROI and actionable insights to leadership.

Experience

Work history, roles, and key accomplishments

Current

Design & Marketing Lead

Current

Grey Soul Coffee Roasters

Jan 2024 - Present (1 year 11 months)

Led creative direction and design across packaging, merchandise, in-store collaterals and digital platforms, growing organic website traffic 40% in 6 months and driving over 2M impressions through influencer partnerships.

Brand Identity Design Campaign Strategy Visual Storytelling Adobe Creative Suite SEO Google Analytics Meta Business Suite Influencer Marketing

Freelance Designer & Strategist

Freelance

Jan 2023 - Jan 2024 (1 year)

Created brand identity systems, packaging and digital assets for clients across F&B, healthcare, lifestyle and fitness, positioning brands through consistent visual storytelling and sector-specific design adaptations.