Open to opportunities

Farah Fareed

@farahfareed

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Results-driven marketing and content specialist with data analysis expertise.

Bahrain

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What I'm looking for

I am looking for a role that fosters creativity and allows for strategic growth, where I can leverage my marketing expertise and passion for data analysis.

I am a results-driven marketing and content specialist with a strong focus on data analysis and audience research. My expertise lies in deriving actionable insights from social media analytics, which allows me to create detailed performance reports that help businesses refine their marketing strategies. With a background in both content creation and marketing, I effectively support cross-functional teams to achieve impactful outcomes.

In my role as Marketing & Content Manager at SAPWOOD MARKETING AGENCY, I conducted in-depth marketing data analysis to identify trends and optimize campaigns. I generated comprehensive reports on social media performance, providing actionable insights for strategic decision-making. My passion for creativity is evident in my ability to craft engaging content, design marketing collateral, and mentor junior team members in best practices for analytics and content creation.

Additionally, my experience as a volunteer English and music teacher has allowed me to foster creativity in students, further enhancing my communication skills. I am dedicated to staying updated on trends in digital marketing and data analysis, ensuring that I can deliver innovative solutions to meet the evolving needs of businesses.

Experience

Work history, roles, and key accomplishments

Marketing & Content Manager

Sapwood Marketing Agency

Oct 2023 - Dec 2024 (1 year 2 months)

Conducted in-depth marketing data analysis to identify trends, optimize campaigns, and enhance audience engagement. Generated weekly, monthly, and yearly reports on social media performance, providing actionable insights for strategic decision-making. Assisted both marketing and content teams by aligning campaigns with target audience preferences and business objectives.

Marketing Analysis Audience Research Campaign Optimization Content Development Client Relationship Management Mentoring

Trainee - Content Writer

Playbook

Mar 2023 - Apr 2023 (1 month)

Wrote engaging and impactful content for online classes featuring powerful women from around the world, tailoring scripts to suit diverse audiences. Crafted social media post ideas and scripts designed to resonate with specific target audiences and amplify brand awareness. Collaborated with the content team to develop storytelling strategies and brainstorm creative campaigns.

Content Writing Storytelling Brand Awareness Digital Marketing

Intern - Manager Assistant

Education Zone

Nov 2022 - Mar 2023 (4 months)

Conducted personalized counseling sessions with students and parents to align academic goals with suitable university options. Researched and curated scholarship opportunities, negotiating packages with educational institutions. Assisted with marketing campaigns targeting prospective students and organized student information for streamlined application processes.

Counseling Scholarship Marketing Campaigns Content Creation

Volunteer Interviewer

AIESEC

Dec 2015 - Jan 2016 (1 month)

Conducted interviews for a documentary project exploring the lifestyle of the elderly in Beijing, gathering valuable qualitative data. Collaborated with the project team to ensure collected information aligned with the documentary’s narrative goals. Represented AIESEC as the youngest volunteer team member, demonstrating exceptional communication and professionalism.

Interviewing Qualitative Data Team Collaboration Communication

Volunteer English & Music Teacher

AIESEC

Dec 2014 - Jan 2015 (1 month)

Delivered tailored English lessons to second-grade students, focusing on foundational literacy and communication skills. Created interactive lesson plans to foster engagement and improve learning outcomes. Provided music education to fifth-grade students, helping them develop basic musical skills and nurturing their creative expression.

Lesson planning Music Education

Education

Degrees, certifications, and relevant coursework

Leeds Beckett University

Bachelor of Arts, Media, Communication & Cultures

Studied Media, Communication & Cultures, gaining a comprehensive understanding of media landscapes and communication theories. Developed skills in analyzing cultural phenomena through various media forms.