At TestPapas, I own the SEO and AI-search roadmap for a B2B QA services website serving iGaming operators and fintech teams. I led its migration from Tilda to Next.js, addressing redirects, crawlability, indexation, JavaScript rendering, site architecture and Core Web Vitals.
I also develop commercial service pages and topic clusters from keyword and search-intent research. I integrate AEO and GEO principles into content planning, and established cross-team systems and SOPs for a content operation with five writers and one editor.
At EVO SEO, I managed SEO for UK local-service businesses, shaping roadmaps around commercial landing pages, local visibility and organic lead generation. I used local research and technical and on-page audits to plan improvements, then monitored traffic, rankings and lead conversions.
Earlier, at Revpanda, I owned SEO roadmaps for international iGaming client accounts and delivered approximately 25% organic traffic growth for a LATAM betting operator and 45% for a Swedish casino affiliate within six months. My experience also includes affiliate SEO at Apps4 Web Media and link building for Australian local-service businesses at Green Web Marketing.
