At EMCD, I architect data pipelines and data marts for a high-load crypto ecosystem, and launched event tracking in Amplitude across its core products. I designed experiments for a customer loyalty tier system that drove a 10% increase in monthly revenue.
At Novacard, I automated funnel reporting and analyzed customer journeys, helping increase prospect-to-scoring conversion and take-up rates by 25%. Across fintech and crypto, I’ve used product analytics, experimentation, and LTV modeling to inform product and business decisions.

