Some designers fell in love with design in art class. I fell in love with it at Visa Inc., when I noticed that one of our major clients, ADP, had their website entirely in English when their main demographic of callers were Spanish- speaking. One translation feature later, customer calls dropped 10%. Turns out empathy is also a business strategy.
Since then, I've designed across fintech, ed-tech, wellness, e-commerce, and civic tech. From AI tools that help immigrant families navigate complex documents to student apps that make giving feedback feel worth it. At Make it MVP, I learned to move fast without losing rigor, working directly with developers and PMs to ship things that actually land.
I use AI as a design collaborator for research synthesis, rapid ideation, and faster iteration so I can spend my energy on the thinking that matters.
If you're building something that needs to work for real people in the real world, I'd love to talk.
