Najmul hasan imon

I didn't start design by chasing tools or trends.
I started by trying to understand why people struggle with products that "look good".

Over the last 5+ years, working as a Graphic & UI/UX Designer, I've seen the same pattern repeat itself businesses invest in design, but user still feel confused.

That's where design thinking changed everything for me.

Instead of asking "How should this look?"
I ask "What is the user trying to do- and what's stropping them?

I’ve worked as a Lead Designer and Head of Design, collaborating with teams, guiding designers, and building design systems that balance clarity, usability, and business goals. My focus has always been the same:
make interfaces feel natural, purposeful, and easy to use.

Today, I help startups, agencies, and growing businesses fix design problems that slow growth—whether it’s a website, product interface, or brand system that no longer works.

If you believe good design should reduce friction, not add to it, we’ll probably get along well.

Feel free to reach out if you’d like a second opinion on your product or design direction.

What I can help you with:
• UI/UX review & design improvement
• Website & product interface design
• Design-thinking-based UX research
• Branding & visual identity for startups
• Design system cleanup & consistency

I focus on clarity, usability, and long-term scalability—not just visuals.