Open to opportunities

neria katz

@neriakatz

Message

I’m a Shopify product and frontend architect who turns complex catalogs into elegant, scalable customer experiences.

Thailand

Message

What I'm looking for

I’m looking to help ecommerce brands build scalable, maintainable Shopify storefronts—owning strategy through UX to implementation—while mentoring teams and using AI-assisted workflows to deliver high-quality, long-term product quality.

I help ambitious ecommerce brands turn complex Shopify products into clear, elegant customer experiences. I combine product thinking, UX design, and hands-on frontend engineering to deliver scalable storefronts and digital products from strategy through implementation.

My work spans Shopify architecture, UX leadership, and technical mentoring, with a strong focus on craftsmanship, maintainability, and long-term product quality. From leading UX architecture and frontend modernization (including roughly a 30-point Google PageSpeed lift) to building reusable frameworks and design systems, I partner with founders and teams to align business, brand, and technical execution.

Experience

Work history, roles, and key accomplishments

Current

Independent Shopify Product

Current

Independent

Dec 2025 - Present (7 months)

Help ecommerce brands transform complex Shopify products into clear, elegant customer experiences. Lead projects from strategy and UX through Figma design and custom Shopify development, with long-term storefront evolution.

Shopify Development Liquid React TypeScript UX Design Figma Frontend Architecture Design Systems

Head of Frontend Engineering

Sounds Good Agency | Shopify Experts

Jan 2022 - Jan 2025 (3 years)

Led frontend engineering and UX strategy across multiple Shopify and ecommerce projects. Directed collaboration between developers, designers and stakeholders, and built reusable frontend frameworks, design systems and engineering workflows while mentoring developers.

Shopify Frontend Engineering UX Strategy Design Systems React TypeScript Liquid Figma Mentor Product Quality

Senior Frontend Engineer

StudioNow

Jan 2021 - Jan 2022 (1 year)

Led frontend development across large-scale digital products and client platforms. Collaborated with designers, product managers and backend engineers to deliver polished user experiences and strengthen component quality and engineering workflows.

Frontend Development Cross Functional Collaboration Frontend Architecture

Senior Frontend Engineer & UX

Toptal

Jan 2018 - Jan 2022 (4 years)

Delivered frontend engineering and UX consulting engagements for startups, agencies and ecommerce brands. Led frontend architecture, UX strategy and Shopify implementations across multiple international clients.

Frontend Engineering UX Consulting Frontend Architecture UX Strategy React TypeScript Liquid

Lead Frontend Developer

Radix Technologies

Jan 2016 - Jan 2019 (3 years)

Led frontend engineering across enterprise platforms and modernized legacy systems. Mentored developers through architecture and code review.

Frontend Engineering Legacy Modernization UI Architecture Code Review JavaScript HTML CSS Mentor

Senior Frontend Developer

Radix Technologies

Jan 2014 - Jan 2016 (2 years)

Delivered frontend features across client and product teams. Built reusable UI components and improved engineering consistency.

Frontend Engineering UI Components JavaScript HTML CSS

Frontend Developer

Radix Technologies

Jan 2013 - Jan 2014 (1 year)

Developed responsive web interfaces for enterprise and commercial applications. Worked on frontend features for client and product needs.

Responsive Web Applications Frontend Development JavaScript HTML CSS

Senior Frontend Engineer & UX

Sofsy

Jan 2025 - Present (1 year 6 months)

Led UX architecture and frontend modernization for a multi-skin Shopify ecosystem. Improved customer journeys, frontend quality and maintainability, and increased Google PageSpeed by roughly 30 points through frontend optimization.

Shopify UX Architecture Performance Optimization Frontend Engineering