Nayne irish
@nayneirish
Graphic and brand designer crafting visual identities and campaign creatives that grow engagement and feature adoption.
What I'm looking for
I’m a graphic and brand designer with 5+ years building visual identities, campaign creatives, and digital product experiences across lifestyle, tech, and Web3. I design end-to-end—from concept to delivery—so every visual system tells a clear story and supports measurable business outcomes.
At playnetwork, I created cohesive brand systems from logo to collateral and delivered campaign visuals (static and motion). My work increased client engagement by 40% within six months through A/B-tested creative iterations across Instagram, TikTok, and X, while design guidelines helped streamline production and reduce turnaround.
In product and growth-focused work, I designed product launch creatives and landing pages that attracted 2,000+ users to a new tech product in its first quarter. I build brand-consistent design systems for campaigns and partner with product managers and growth marketers to boost feature adoption and user retention.
In Web3 and community roles at Coinvera, I produced educational infographics and UI/UX concepts for crypto adoption campaigns, increasing feature adoption by 60%. I also maintain cross-channel brand consistency—from Discord community assets to product landing pages—using tools like Figma, Adobe CC, and motion workflows.
Experience
Work history, roles, and key accomplishments
Digital Product & Campaign Designer
Egeonu Gadgets & Technologies
Jan 2024 - Jan 2025 (1 year)
Designed product launch creatives, landing pages, and campaign visuals that attracted 2,000+ users to a new tech product within its first quarter. Built a brand-consistent design system for digital marketing campaigns to reduce asset production time and improve feature adoption and user retention through collaboration with product and growth teams.
Graphic & Brand Designer
Playnetwork
Jan 2023 - Jan 2024 (1 year)
Designed visual identities and digital asset suites for lifestyle and entertainment brands, delivering cohesive brand systems from logos to collateral. Created static and motion campaign visuals that increased client engagement by 40% within six months using A/B-tested iterations across Instagram, TikTok, and X.
Marketing & Community Designer
Coinvera
Jan 2022 - Jan 2024 (2 years)
Produced educational infographics and UI/UX concepts for crypto adoption campaigns, increasing feature adoption by 60% across a growing Web3 user base. Designed community-driven branding assets for influencer and ambassador programs and maintained brand consistency across Discord community assets and product landing pages.
UI/UX Designer
Novacore
Jan 2021 - Jan 2022 (1 year)
Designed UI/UX concepts and graphics for product and campaign use cases in a fast-paced remote environment. Produced infographics and educational visuals to improve feature comprehension, support onboarding flows, and strengthen influencer and community partnership branding.
Design & Strategy Intern
XuDigitals
Jan 2020 - Present (6 years 6 months)
Assisted in creating marketing visuals for small businesses and influencer campaigns, supporting brand compliance and client brief interpretation. Helped produce multi-format brand assets and contributed to campaign ROI reporting with the creative team.
Education
Degrees, certifications, and relevant coursework
Michael Okpara Federal University of Agriculture, Umudike
Bachelor of Science, Industrial Technology Education
2018 - 2023
Earned a B.Sc. in Industrial Technology Education at Michael Okpara Federal University of Agriculture, Umudike (2018–2023).
Meta (Facebook Blueprint)
Certificate, Social Media Marketing
Completed a Social Media Marketing certificate with Meta (Facebook Blueprint).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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