Navpreet Kaur

Refined brand positioning and visual consistency through a refreshed identity and cohesive social media creative assets. Increased engagement by 30% through audience-focused content concepts and creative optimisation, including YouTube thumbnail design.

Planned cross-channel campaigns using audience insights and platform-specific messaging, reaching 5,000–8,000 people in the first weeks. Produced platform-native video and visual creatives for Instagram, Facebook, TikTok and Discord using Adobe Creative Cloud.

Generated 216K+ views through audience-focused content, storytelling and creative planning. Revived a dormant social account through targeted short-form video concepts and consistent publishing, generating 45K+ profile visits in two weeks.

Created brand-aligned promotional graphics and visual assets supporting digital advertising campaigns and campaign objectives.

Increased social media engagement by 20% through audience-led content, creative storytelling and performance insights. Improved audience retention by 25% through community interaction and content supporting brand events.

Activities and societies: Erasmus exchange at University of Granada, Spain

Pursuing an International Master in Business Studies at the University of Burgundy, with an Erasmus exchange at the University of Granada, Spain.

Earned a Bachelor of Arts in Journalism and Mass Communication from Guru Nanak Dev University.

Completed the HubSpot Content Marketing certification.

Completed a certification in Motion Graphics Design.