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Naveen Singh

@naveensingh7

Decision Analytics Associate at ZS Associates who modeled marketing-channel contributions to sales and informed next-year budget allocation.

India

Message

What I'm looking for

I’m seeking to apply my analytical and modeling skills to data-driven decision making at BlackRock.

At ZS Associates, I analyzed promotional data across channels for a pharmaceutical brand and built regression models to quantify each channel’s contribution to sales. I translated the results into next-year spend recommendations that informed budget allocation decisions.

At Variable Energy Cyclotron Center, I designed experiments on metal oxide varistor performance and analyzed XRD data using X’Pert HighScore. In a project at NIT Rourkela, I studied hydrogen reduction of mill scale pellets and found molasses performed comparably to bentonite as a binder at temperatures of 900°C and above.

Experience

Work history, roles, and key accomplishments

Current

Decision Analytics Associate

Current

ZS Associates

May 2026 - Present (6 months)

Cleaned and analyzed raw data from ~10 promotional channels for a marketing mix analysis. Built regression models to quantify channel contributions to sales and translated results into budget allocation recommendations.

Regression Modeling Marketing Mix Modeling Data Cleaning Statistical Analysis Python Excel

Research Intern

Variable Energy Cyclotron Center

May 2025 - Jul 2025 (2 months)

Designed a multi-variable experiment to study the effect of Ytterbium content and sintering temperature on metal oxide varistor performance. Analyzed XRD data and quantified non-linear I-V behavior across sample conditions.

Experimental Design XRD Analysis X'Pert HighScore Data Analysis Matlab