Open to opportunities

Natalia Gonzalez

@nataliagonzalez

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Experienced Product Design Lead specializing in user-centered design.

Germany

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What I'm looking for

I am looking for opportunities that foster creativity, collaboration, and innovation in design.

With over 13 years of experience in product design, I have a proven track record of shaping B2B and B2C products across e-commerce, e-learning, and SaaS. Currently, I serve as a Product Design Lead at Wayfair in Berlin, where I lead the design for supplier-side inventory management, impacting over 20,000 global suppliers. My role involves coaching junior designers and fostering cross-team collaboration to unify supplier UX, driving research initiatives, and conducting usability testing to inform our product roadmap.

Previously, I worked as a UX Design Lead at Muquo, where I directed a full redesign of an e-learning platform used by over 8,000 users. My focus on user research and iterative design significantly improved task completion rates and user satisfaction. I have also led design projects for various startups, delivering research, prototyping, and validation, while mentoring teams to ensure effective product strategy and design systems.

Experience

Work history, roles, and key accomplishments

Current

Product Design Lead

Current

Wayfair

Nov 2021 - Present (3 years 7 months)

Led design for supplier-side inventory management, impacting 20k+ global suppliers. Coached junior designers and fostered cross-team collaboration to unify supplier UX and improve efficiency.

Product Design Inventory Management Supplier Management User Research Usability Testing Design Systems Scalability

UX Design Lead

Muquo

Dec 2020 - Present (4 years 6 months)

Directed full redesign of a B2B/B2C e-learning platform used by 8k+ users. Conducted user research, defined personas, and validated design hypotheses through prototyping.

UX Design E Learning User Research Personas Prototyping Design Systems

Senior Product Designer

Freelance

Sep 2019 - Present (5 years 9 months)

Led end-to-end design projects for startups including Meludus, an e-learning company with 12k+ users. Delivered research, prototyping, validation, and post-launch Q&A.

Product Design User Research Prototyping Branding Product Strategy

Senior UX Designer

Trendig

Oct 2016 - Present (8 years 8 months)

Headed digital design department and mentored junior designers. Reduced production costs via improved workflows and design thinking practices.

UX Design Digital Design Mentorship Workflow Optimization Design Thinking Analytics

Interactive and UX Designer

Schackleton

Dec 2014 - Present (10 years 6 months)

Created UX solutions and interactive campaigns for major brands like Desperados, Carrefour, and Abanca. Translated creative concepts into functional and engaging digital experiences.

UX Design Interactive Design Creative Conception Digital Experience UI Design Branding

Creative and UI Designer

So Bar

Jan 2014 - Present (11 years 5 months)

Designed digital campaigns for Coca-cola, Mahou, and Frenadol. Built high-fidelity mockups, animations, illustrations, and responsive landing pages.

UI Design High Fidelity Mockups Animation Illustration Responsive Design Landing Pages

Art Director

Gabriel Corchero Studio

Feb 2012 - Present (13 years 4 months)

Promoted from Graphic Designer to Art Director, managing branding and UX projects for gastronomy and cosmetic clients. Led a team of two designers and oversaw visual identity execution.

Art Direction Branding UX Design Brand Identity Team Leadership Graphic Design Project Management

Education

Degrees, certifications, and relevant coursework

IDEO U.

Self-Paced Training, AI x Design Thinking

Integrated generative AI tools with design thinking methodology and creative workflows. Focused on applying AI in design processes.

IDEO U.

Advanced Course, Storytelling for Influence

Completed an advanced course in narrative construction and persuasive communication. Focused on enhancing organizational impact through storytelling.

CareerFoundry

Certificate, User Experience Design

Completed a 10-month training program focused on UX process and methodology. Gained expertise in data and research-driven approaches to strategy.

trendig knowledge

Intensive Course, Design Sprint Master

Completed a 5-day intensive and practical course. Developed proficiency in the Design Sprint framework based on design thinking principles.

trendig knowledge

Immersion Program, Agile Methodology

Participated in a 6-month immersion program guided by a specialist. Gained in-depth knowledge of Agile Methodologies.

UX Learn

Intensive Course, Usability and User Experience

Completed a 5-day intensive course on the fundamentals of UX design and methodologies. Acquired practical skills in usability and user experience.

CICE New Technology School

Master of Art Direction, Animation and Web Development, Art Direction, Animation and Web Development

Completed a 1-year master program. Gained an introduction to web development and 2D animation.

Salamanca University

Bachelor of Art History, Art History

Completed a 4-year program with deep study of art history, design history, storytelling, viewer and color psychology, and iconography. Developed a comprehensive understanding of artistic and design principles.

Salamanca University

Bachelor of Fine Art and Graphic Design, Fine Art and Graphic Design

Completed a 5-year program with deep study of color, composition, space representation, typography, ideation, artistic techniques, drawing, photography, graphic and visual design, branding, and corporate identity. Developed a strong foundation in visual communication and design.