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@naomimckean
Web3 educator and crypto content creator with 15+ years experience.
As an Army veteran turned Web3 educator, I bring over 15 years of administrative experience and a passion for empowering others in the digital space. I founded the Bot Sister Institute, where I specialize in onboarding beginners into blockchain and crypto literacy through engaging media, memes, and courses. My journey into the world of cryptocurrency began over five years ago, and I've dedicated the last two years to livestreaming and creating educational content that demystifies the complexities of DeFi, staking, and trading.
At the Bot Sister Institute, I created and launched the Crypto Clarity Crash Course, designed specifically for beginners. I host nightly livestreams that break down intricate concepts into digestible formats, making crypto accessible to everyone. My experience as an administrative professional has equipped me with the skills to manage brand content and visuals effectively, utilizing tools like CapCut and Canva to enhance our outreach. I take pride in growing our social channels across platforms like TikTok, Instagram, and X, fostering a vibrant community of learners.
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Work history, roles, and key accomplishments
TikTok / IG / YouTube
Jan 2021 - Present (4 years 10 months)
Grew a horror story channel with viral reach using AI narration and original scripts. Designed and edited short-form content to increase engagement and community growth, leveraging storytelling and trends to boost visibility.
Bot Sister Institute
Jan 2020 - Present (5 years 10 months)
Created and launched the Crypto Clarity Crash Course for beginners, simplifying complex blockchain concepts. Hosts nightly livestreams, explaining DeFi, staking, trading, and crypto safety to a broad audience.
Various High-Level Roles
Jan 2008 - Present (17 years 10 months)
Provided strategic administrative support to C-suite leaders, including CIOs and senior executives, in fast-paced, high-responsibility environments. Managed complex scheduling, cross-functional team coordination, and internal communications to ensure seamless daily operations.
Degrees, certifications, and relevant coursework
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