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Nana-Fatimah Bello-Imam

@nana-fatimahbello-im

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Product designer at Feldy turning complex roofing workflows into apps contractors can use to close in one visit.

Nigeria

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At Feldy, I led design on the Feldy Field App, bringing deals, site photos, AI voice walkthroughs, 3D measurements and proposals together on one phone so contractors can close in one visit. It’s live on iOS and Android with a 5.0 App Store rating.

I also designed Aether Measurements as its only designer, from kickoff to launch in three months. The pay-per-report app reached about 20 active roofers and made $5k in a single week.

At TeleFirst Med, I redesigned booking for a telehealth platform serving 500+ patients, raising engagement 20%. I also designed and built its Webflow site, including booking and payment flows and a CMS for services and blog content.

My work spans research and product design across manufacturing software, lending and healthtech. Trained as an architect, I design structure first, then detail; I’ve also led creative direction and campaign concepts at iRest.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Feldy

Jul 2025 - Present (1 year 3 months)

Led design on the Feldy Field App, putting deals, site photos, AI voice walkthroughs, 3D measurements and proposals on one phone for contractors. Designed Aether Measurements as the only designer, a pay-per-report app that reached ~20 active roofers and $5k revenue in a single week.

Product Design Mobile App Design AI Voice 3D Measurement iOS Android Figma

Product Designer

TeleFirst Med

Apr 2025 - Jun 2025 (2 months)

Redesigned booking for a telehealth platform serving 500+ patients, raising engagement 20%. Designed and built the Webflow site, including Book Appointment and Pay Now flows and a CMS for services and blog.

Product Design Webflow CMS Booking Flows Telehealth

UX Researcher

Symmex

Oct 2024 - Jan 2025 (3 months)

Ran 12 interviews and 3 on-site studies with factory operators using a manufacturing execution system, finding pain points in 70% of workflows. Turned findings into object maps and a CTA matrix that shaped a compliance-driven redesign, and benchmarked Siemens, SAP and Tulip.

UX Research User Interviews Usability Testing Competitive Analysis Manufacturing Compliance

Product Designer

Solve Money

Oct 2022 - Mar 2023 (5 months)

Redesigned onboarding and the loan application flow, cutting abandonment 15%. Used Mixpanel funnels and Hotjar recordings to find where applicants got stuck, then validated the redesign with the same data.

Product Design Mixpanel Hotjar Onboarding Loan Application Data Analysis

Founding Product Designer

Clafiya

Jan 2022 - Mar 2022 (2 months)

Designed a mobile + USSD care system for people with limited internet, on a platform with 5,000+ paid users. Went from research to high-fidelity design in 6 weeks: 4 access points in 1 system (app, USSD, speed dial and hardware), tested with real users.

Product Design USSD Mobile Apps Research High Fidelity Designs User Testing