Open to opportunities

Naima Salim

@naimasalim

Message

UI/UX and graphic designer who turns user research into seamless web and mobile product experiences.

Kenya

Message

What I'm looking for

I’m looking to work on websites, mobile apps, brand refreshes, or digital products where thoughtful design makes a real difference. I want to combine user research, clear UI/UX, and practical delivery to solve real user problems.

I’ve spent the past three years as the bridge between business objectives and the real needs of the people using the product. I focus on understanding users deeply, translating those insights into thoughtful design, and making the final experience feel seamless on both web and mobile.

In my most recent role, I led the full design lifecycle across client projects—from discovery and wireframing through to production-ready delivery. I designed user interfaces and digital products in Figma and UX Pilot, and I built and maintained client websites on WordPress, including custom theme development, plugin management, Elementor builds, performance optimization, and ongoing maintenance.

I also bring brand and growth thinking to the work: I created brand identities, logos, visual systems, and brand guidelines, and I developed and executed SEO strategies using keyword research, technical audits, content mapping, and link building—tracking results with Google Analytics, Search Console, SEMrush, and Ahrefs. I enjoy validating ideas with prototypes and testing concepts before development begins, and I’ve even designed and implemented AI automation solutions and agentic AI systems to help clients streamline workflows and reduce manual effort.

Experience

Work history, roles, and key accomplishments

Lead UI/UX and Graphic Designer

Bayes Consulting

Jan 2025 - Apr 2026 (1 year 3 months)

At Bayes, I wore multiple hats, which I thoroughly enjoyed. My role spanned brand design, UI/UX, web development, and SEO. The common thread in everything I did was solving real problems for real users.

1. I led the full design lifecycle across client projects, from discovery and wireframing through to production-ready delivery.
2. I designed user interfaces and digital products for web and mobil

Graphic & UI/UX Designer

Verst Carbon

Apr 2024 - Jan 2025 (9 months)

Provided graphic and UI/UX design support for Verst Carbon.

Product Designer

Curva

Jul 2023 - Jan 2025 (1 year 6 months)

Worked as a Product Designer at Curva.

User Interface Design User Flows User Centered Design Wireframing Heuristic Evaluation Web Design Design Tools

UI Designer

Fleet

Feb 2024 - Apr 2024 (2 months)

Provided UI design support for Fleet.

Training Assistant

AkiraChix

Jan 2023 - Nov 2023 (10 months)

Supported training activities as a Training Assistant at AkiraChix.

Education

Degrees, certifications, and relevant coursework

AkiraChix CodeHiveX

Agentic AI Masterclass, Artificial Intelligence

2025 - 2025

I completed an in-depth training in Agentic AI, significantly strengthening my ability to design and implement intelligent, autonomous systems.

Key areas of focus included:

Understanding different LLM architectures and models, along with their strengths and use cases
Advanced prompt engineering techniques, including system prompts, chain-of-thought, and other specialized prompting methods.
Data

Udemy

Google SEO Training, Mobile SEO

2024 - 2024

Activities and societies: Google SEO fundamentals and ranking factors; Mobile SEO; Content optimization; WordPress SEO (technical setup, plugin configuration, on-page SEO, schema markup, site structure optimization)

Completed a Google SEO training course, including mobile SEO strategies and WordPress-focused SEO setup. Topics included ranking factors, content optimization, technical configuration, schema markup, and site structure optimization.

Udemy

SEO Training: Google SEO, Mobile SEO

2024 - 2024

Completed a comprehensive SEO Training course on Udemy in 2024, building strong practical skills in modern search engine optimization.

Key areas covered included:

Google SEO fundamentals and current ranking factors.
Mobile SEO strategies to ensure excellent performance and visibility on mobile devices.
Content optimization techniques to create SEO-friendly, user-focused content that ranks well.

AkiraChix

Diploma in IT, Information Technology

2022 - 2022

Relevant Courses:
-UX Research
-Back-End Development(Python, Django)
-Front-End Development(HTML/CSS, JavaScript)
-Front-End Mobile Development(Kotlin)
-UI/UX Design
-IoT(C++)