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nada ouardi

@nadaouardi

SEO & GEO Consultant at Boral Agency, driving 70.4% organic traffic growth and 34.2% more conversions for a US DTC brand.

Morocco

Message

At Boral Agency, I resolved indexation and canonical issues and strengthened internal linking for a US DTC brand, contributing to 70.4% organic-traffic growth and 34.2% more conversions in three months. I also improved AI extractability with structured content, schema, entity optimization, and llms.txt.

At Women First Digital, I grew organic traffic by 40%+ across multilingual markets and expanded visibility across 8 languages and 40+ countries. My work spans technical and international SEO, AEO/GEO, and search-intent strategy, supported by research into trust and conversion behavior in AI-generated search.

Experience

Work history, roles, and key accomplishments

Current

SEO & GEO Consultant

Current

Boral Agency

Jun 2024 - Present (2 years 4 months)

Delivered 70.4% organic-traffic growth and 34.2% more conversions in three months for a US DTC brand by resolving indexation and canonical issues, strengthening internal linking, and optimizing high-impact pages and topic clusters. Increased average CTR by 31.3% and conversion rate by approximately 10% for a LATAM IT-services website.

Technical SEO Indexing Canonicalization Internal Linking Topic Clustering Keyword Research User Intent GA4 Google Search Console Looker AI Citations Schema Entity Based Optimization llms.txt Implementation

Current

SEO & AEO Specialist

Current

Women First Digital

Jun 2022 - Present (4 years 4 months)

Increased organic traffic by 40%+ across multilingual markets through technical audits, search-intent restructuring, entity-led content optimization, and stronger information architecture. Expanded organic visibility across 8 languages and 40+ countries by improving internal linking, multilingual indexing, and canonical/hreflang implementation.

Technical SEO Multilingual SEO Hreflang Implementation Canonicalization Internal Linking AEO GEO Schema Entity Based Optimization llms.txt Implementation GA4 Google Search Console KPI Frameworks

Content Management & SEO Specialist

Sonia Web Services Agency

Sep 2021 - Jun 2022 (9 months)

Led a 10-person multidisciplinary content team and improved project-delivery efficiency by 25%. Developed and optimized 15+ SEO landing pages, increasing lead generation by 30%.

Content Management SEO Landing Page Optimization Team Leadership On Page SEO Technical SEO

Media Buyer

Sonia Web Services Agency

May 2021 - Sep 2021 (4 months)

Managed performance campaigns generating $300K+ in monthly revenue across Gulf-region markets while reducing cost per lead by 20% and increasing conversion rate by 15%. Used paid-search and audience data to strengthen keyword, landing-page, and cross-channel optimization decisions.

Media Buying Performance Marketing Paid Search Audience Data and Targeting Keyword Optimization Landing Page Optimization Channel Optimization

SEO & Social Media Manager

GBM (Golden Bay Media)

Jan 2018 - May 2021 (3 years 4 months)

Increased organic website traffic by 32% and engagement by 35% through integrated SEO, content, and social-media strategies. Improved rankings through keyword research, landing-page and blog optimization, internal linking, metadata, and content-architecture improvements.

SEO Social Media Management Keyword Research Landing Page Optimization Content Optimization Internal Linking Metadata Content Architecture

Education

Degrees, certifications, and relevant coursework

IU International University of Applied Sciences

Master of Science, AI in Marketing & E-Commerce

Master of Science in AI in Marketing & E-Commerce, with a thesis on the impact of AI-generated search systems on user trust and conversion behaviour in e-commerce.