A remote creative strategist or creative producer role with a DTC brand or agency running Meta ads. I want to own the work from research to results: find angles from reviews and competitor ads, write hooks and briefs creators can film, then read the numbers and decide what to kill, fix or scale. Open to full-time, part-time or contract. Based in Libya (UTC+2).
MS
Looking for a job
Muhamed Saeed
@muhamedsaeed
I turn customer research into Meta ad concepts: angles, hooks, UGC briefs and weekly test reads. $10K managed, 20 stores, 100+ ads built.
LibyaWhat I'm looking for
Creative strategist for DTC brands on Meta.
When Meta results drop, the cause is usually creative: too few new concepts, and no clear reason why one ad wins and another dies. That is the part I own.
I start with the customer. Reviews, Reddit and competitor ads show what buyers already believe and which angles nobody is running. That becomes scored angles, several hooks per concept, and briefs with shot lists a creator can film on the first try. Every week I read hook rate, hold rate, CTR and CPA against break-even, and make one call per ad: kill, fix or scale.
I think like someone who pays for the ads. I have put about $10K of my own money through Meta across about 20 Shopify stores in the US, UK, Australia and New Zealand, and scripted and edited 100+ ads myself. One finding I still use: a plain qualifying question beat a stronger story hook on CTR and cost per click. I judge a hook by the clicks it brings, not by how many people stop.
What you get: a steady flow of test-ready concepts, a written reason behind each one, and a clear read on what the results mean.
Case studies on PetLab Co. and Lanera (spec work, public data): moesaeed.netlify.app/portfolio
Experience
Work history, roles, and key accomplishments
Current
Creative Strategist
Self-employed
Jun 2024 - Present (2 years 5 months)
Creative strategist who takes an ad from research to edit to the weekly read. Built about 20 Shopify stores (US, UK, AU, NZ) on about $10K of my own Meta spend and made 100+ ads, mostly video. Scripted, edited and tested them in batches, reading hook rate, hold rate, CTR and CPA. Spec case studies on PetLab Co. and Lanera: moesaeed.netlify.app/portfolio
Education
Degrees, certifications, and relevant coursework
Holol Academy
Business Management Diploma, Business Management
Grade: -
Activities and societies: Student Union
Pursuing a Business Management Diploma under the Pearson BTEC British curriculum, with an expected completion in 2028.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
LibyaAuthorized to work in
Website
moesaeed.netlify.appSalary expectations
29k-44k USD
Social media
Job categories
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