For a travel brand, I plan and manage content across Instagram, TikTok, Facebook, and X, tailoring hooks, captions, formats, and calls to action to each platform.
I develop monthly content calendars, campaign themes, and weekly content pillars around travel education, engagement, brand awareness, and seasonal moments. I also script and coordinate presenter-led short-form videos, from concepts and shot direction to B-roll planning and editing notes.
For the travel brand, I tracked performance and used content results to improve publishing consistency, creative direction, and paid promotion. Typical video views moved from roughly 200 to 1,000+, with individual videos reaching 1.4K–1.9K+ views.
As a freelance video editor and content creator, I edit short- and long-form work in DaVinci Resolve, CapCut, and Adobe Premiere Pro. I also use AI tools for research, ideation, scripting, creative direction, and repurposing, while keeping the final content natural and brand-appropriate.
