Open to opportunities

Molly Shumba

@mollyshumba

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Analytical finance professional blending data, analytics and digital strategy.

Zambia

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What I'm looking for

I seek a role where I can apply finance and digital analytics to optimise campaign performance, automate reporting, collaborate cross-functionally, and grow in AI-driven analytics within a forward-thinking, impact-driven organisation.

I am an analytical, tech-driven finance and digital analytics professional who turns numbers into actionable stories to drive smarter business and marketing decisions. I combine financial insight with digital-performance thinking to track, visualise and optimise outcomes for growth.

I have built performance dashboards and automated trackers using Excel and Power BI, analysed campaign ROI and customer behaviour across banking and nonprofit programs, and created visual reports and social infographics to strengthen brand storytelling and donor communications.

I am currently advancing my expertise with an MA in Artificial Intelligence & Digital Transformation and am passionate about leveraging data, automation and creative analytics to help forward-thinking organisations optimise ad performance and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Financial Management Lead

Current

MasterCard Foundation – Junior Achievement Zambia

Sep 2024 - Present (1 year 1 month)

Designed and maintained Excel and Power BI performance dashboards tracking program impact across 10 provinces, informed digital-marketing outreach and donor fund allocation, and produced visual reports that strengthened funder transparency.

Power BI Excel Data Analysis Dashboarding Canva Google Workspace Reporting

Graduate Management Trainee

Absa Bank Zambia

Dec 2022 - Jul 2024 (1 year 7 months)

Rotated through Finance, Treasury and Marketing, built automated Excel trackers improving report turnaround and accuracy by 30%, and supported campaign ROI and digital-channel performance reporting for management.

Excel Automation ALCO Reporting ROI Analysis Marketing Analytics PowerPoint Canva Financial Reporting

Direct Sales Agent

United Bank for Africa

Feb 2022 - Sep 2022 (7 months)

Collected and analysed customer data to target leads, mapped high-potential customer clusters in Excel, supported social-platform product-awareness campaigns and applied early Google Analytics tracking to improve engagement.

Excel Google Analytics Campaigns Sales Strategy Reporting Customer Segmentation