At Tractor Junction, I design search, discovery, comparison, and lead-generation journeys across web and mobile for rural and Tier 2/3 users. My work on search and lead flows contributed to an 18% improvement in engagement and a 12% reduction in bounce rate.
At mChamp Entertainment Pvt. Ltd., I led product architecture and a major UX redesign of the gaming application. Features including Multiplayer and Challenge Friends contributed to a 20K increase in monthly active users, while onboarding and engagement journey improvements raised retention by 15%.
At Digital1o1 Interact, I designed advertiser dashboards focused on targeting efficiency and acquisition-cost reduction, as well as a hospital management application for Middle East users.
Across my work, I take products from discovery and UX strategy through research, prototyping, and delivery with Product and Engineering. I’m currently designing for rural and Tier 2/3 users across Tractor Junction’s multi-brand ecosystem.
