Mohamed Amdjed Bouras

I am a detail-oriented Data Analyst and Developer with a strong expertise in Python, Power BI, Excel, and machine learning. My experience encompasses data cleaning, processing, visualization, and analytics, particularly in the context of marketing and media studies. I am passionate about transforming raw data into actionable insights, optimizing business strategies, and developing automation solutions.

Throughout my career, I have led the analysis and visualization of large-scale datasets, designing and maintaining interactive Power BI dashboards that deliver actionable insights for social listening and campaign tracking. My role has involved conducting in-depth exploratory and statistical analyses to guide marketing strategies and optimize media investments. I have also managed consumer panel research projects, ensuring data quality and consistency while collaborating with cross-functional teams to enhance data accuracy.

In addition to my analytical skills, I have experience in backend development, where I designed and implemented systems for data-driven applications and developed web scrapers to automate data collection for marketing and business intelligence. I am committed to enhancing decision-making and operational efficiency through data-driven insights.