At ICENTIC, I redesigned Eventlin’s hospitality SaaS onboarding, reducing completion time to under five minutes and lowering activation drop-off. I own features end to end across Eventlin, Yums, mybeppo, and Smart Centar.
I took the Yums loyalty app MVP from discovery to handoff. My work includes product discovery, user interviews, JTBD mapping, and funnel and retention analysis.
At WOLLSON, I crafted websites and landing pages for brands including Crocs, Lamborghini, Dr. Squatch, Huel, Feastables, and Hexclad. I owned UI on a CRO project that lifted conversion from 3.8% to 4.4% and added $400K in annual revenue.
At SYSTEME.IO, I created more than 200 funnel templates used by over 100,000 creators. I also designed and built ASK MIO, an agent on my portfolio that answers recruiter questions and logs them, using Framer and Vercel.
