Michelle Thomas

I've designed authentication, onboarding, and multi-platform experiences at Rocket Mortgage for tens of millions of users. My work increased user engagement by 25%, achieved a 97.8% sign-up success rate, and delivered MFA for 27 million users while reducing identity threats by 81%.

I build cohesive design systems, component libraries, and accessible web and mobile flows that make complex journeys clearer for users and easier for teams to ship. At Rocket Mortgage, I cut design iteration turnaround by 20% and reduced QA defects by 10% through stronger design-to-development handoffs.

Previously, I improved retention by 15% at United Fabrics through customer-journey mapping and redesigned B2B catalog and ordering experiences across 1,000+ SKUs. At Actionfigure, I helped make real-time transit data scannable across mobile, web, and digital screens for a platform deployed in 50+ cities.

I use research, behavioral data, usability testing, experimentation, and close collaboration with product managers and engineers to connect design decisions to measurable user and business outcomes.