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Michelle AlexandraMA
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Michelle Alexandra

@michellealexandra

Social Media Strategist at Isla Burgers creating Instagram and TikTok content from trends and cultural insights.

Spain
Message

At Isla Burgers, I manage and produce Instagram and TikTok content end to end, from concepts and scripts to editing, copy, and publishing. I adapt trends and cultural insights to the brand’s voice and track KPIs weekly with Metricool to find opportunities to optimize reach and engagement.

At Sculpture Clinic, I develop digital strategy and content plans for Instagram, keeping the brand’s narrative, visual identity, and positioning consistent. I also coordinate creator collaborations from briefing through execution and produce event coverage with audiovisual teams and external collaborators.

My other work includes creating short-form content for Dr. Franco Fornazari and managing social media, audiovisual content, and performance analysis at Clínica Jiménez Ortiz. At Agencia Fénix, I managed multiple accounts and developed briefs and content plans tailored to each brand.

Experience

Work history, roles, and key accomplishments

IB
Current

Community Manager & Content Creator

Isla Burgers

Jun 2024 - Present (2 years 4 months)

Managed end-to-end content production for Instagram and TikTok, including conceptualization, planning, scripting, filming, editing, copy, and publishing. Adapted trends and cultural insights to brand voice and objectives, and tracked KPIs with Metricool to optimize reach and engagement.

Education

Degrees, certifications, and relevant coursework

Universidad Rey Juan Carlos logoUC

Universidad Rey Juan Carlos

Grado Oficial en Publicidad y RR.PP., Publicidad y Relaciones Públicas

2017 - 2021

Grado Oficial en Publicidad y RR.PP. from Universidad Rey Juan Carlos and ESIC Business & Marketing School, Madrid, from 2017 to 2021.

AC

Aula CM

Certificación en Google Ads, Google Ads

Certification in Google Ads from Aula CM.

FT

Fimel Trail

Certificación en Creación de Contenidos, Creación de Contenidos

Certification in Creación de Contenidos from Fimel Trail.

RE

Resuelta Academy / Resuelta Estudio

Certificación en Creación de contenido viral para redes sociales, Creación de contenido viral para redes sociales

Certification in Creación de contenido viral para redes sociales from Resuelta Academy / Resuelta Estudio.

ESIC Business & Marketing School logoES

ESIC Business & Marketing School

Certificación de postgrado en Neuromarketing Aplicado, Neuromarketing

Postgraduate certification in Neuromarketing Aplicado from ESIC.

ESIC Business & Marketing School logoES

ESIC Business & Marketing School

Certificación de postgrado en Diseño de Contenido Digital y Creación de Contenidos, Diseño de Contenido Digital y Creación de Contenidos

Postgraduate certification in Diseño de Contenido Digital y Creación de Contenidos from ESIC.

Tech stack

Software and tools used professionally

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