michael kariuki
@michaelkariuki
Senior graphic designer creating minimal, scalable brand identities and digital design systems.
What I'm looking for
I’m a self-taught senior graphic designer with 5+ years of experience building clean, modern brand identities and digital design systems. I specialize in minimal, high-impact visuals that communicate clearly and scale across platforms, and I’ve delivered 500+ design projects for founders, startups, and digital brands locally and internationally.
Since 2020, I’ve worked as a Senior Graphic Designer for Gen Z Founder, where I’ve led visual direction and maintained consistency across digital and event touchpoints. I build brand identity systems and social launch assets, designing with branding, typography, and digital design systems as my core focus.
From 2024 to 2025, I designed for international clients as a Graphic Designer at Aspect Ratio (India) and as a Graphic Designer for Andrew Kibe. I delivered branding and digital design solutions, including UI-focused web design and bold, high-impact visuals for events and digital platforms.
Alongside client work, I’m the Founder & Creative Director of MiGraphics, continuously upgrading my process through advanced branding and identity design (self-directed). I enjoy remote collaboration, managing multiple projects from concept to delivery, and meeting tight deadlines with a clean, scalable design system approach.
Experience
Work history, roles, and key accomplishments
Freelance Graphic Designer
Freelance
Jan 2023 - Present (3 years 4 months)
Provided branding and digital design services to a range of clients from concept to delivery, managing multiple projects simultaneously. Built long-term client relationships with repeat work across local and international engagements.
Founder & Creative Director
MiGraphics
Jan 2020 - Present (6 years 4 months)
Founded and grew MiGraphics, delivering 500+ branding and digital design projects for clients locally and internationally. Led brand identity and social media visual direction with a focus on clean, scalable design systems.
Graphic Designer - Aspect Ratio
Aspect Ratio
Jan 2024 - Jan 2025 (1 year)
Delivered branding and digital design solutions for international clients, producing high-quality assets across multiple industries. Collaborated remotely with cross-functional teams to support design outcomes.
Graphic Designer - Andrew Kibe
Andrew Kibe
Jan 2024 - Jan 2025 (1 year)
Designed bold, high-impact visuals for events and digital platforms, supporting brand communication and audience engagement. Produced promotional materials including assets for the Ride 47 Tour.
Education
Degrees, certifications, and relevant coursework
Self-taught
Self-directed study, Graphic Design
2020 -
Activities and societies: Independently practiced advanced branding/identity design, typography and layout systems, and continuous portfolio development.
Self-directed study in graphic design, focusing on branding, typography, and digital design systems since 2020.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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