Michael Kalberg

I’m a web developer focused on building high-performing websites for eCommerce brands, with an emphasis on conversion and measurable impact. I enjoy turning marketing goals into pages that load well, iterate fast, and support revenue.

Most recently, I’ve worked as a contract web developer building and maintaining landing pages with custom front-end modules using HTML, CSS, and JavaScript. I also developed a high-level ROI calculator for medical providers to help compare in-person scribes versus a hybrid AI/in-person scribe model.

Previously, I built and maintained product pages, offer selectors, and promotional pages across 15+ direct-to-consumer websites. Working in an agile, fast-paced environment, I partnered with marketing and design teams to launch and iterate on customer-facing pages that support conversion and revenue goals, shipping 10–20 pages and updates per month.

I also collaborate closely with testing teams, implementing front-end variations for VWO A/B tests by building and toggling page elements to support conversion experiments. Before web development, I worked as a Quality Assurance Analyst at Sony Bend Studio, where I tested and reported PlayStation game issues through clear written and verbal findings.