MMMelina Mayella
@melinamayella
Experienced product & UI/UX designer with a focus on user-centered design.
IndonesiaWhat I'm looking for
As a Principal UI/UX Designer at CATAPA-HR Management System, I lead design projects for B2B SaaS applications, applying human-centered design principles to tackle complex challenges. My work has streamlined product design processes, enhancing effectiveness and efficiency. I have developed a design system with over 60 UI components, significantly reducing design development cycles by approximately 75%.
My experience spans from conducting user research to delivering high-quality visual designs, ensuring that every product aligns with user needs and business goals. I have a proven track record of improving user experience, achieving a 67.5% reduction in UI inconsistencies. Staying current with industry trends, I continuously seek innovative solutions to enhance usability and engagement.
Experience
Work history, roles, and key accomplishments
Principal UI/UX Designer
CATAPA-HRManagementSystem
Jul 2017 - Present (7 years 11 months)
Led design projects for B2B SaaS applications, applying human-centered design principles to solve complex challenges and create innovative user experiences. Streamlined the product design process by generating end-to-end workflows, significantly reducing UI and interaction inconsistencies by 67.5%. Built and maintained a design system of 60+ UI components, shortening design development cycles by a
Full Stack Designer
GlobalDigitalPrimaLabs
Mar 2013 - Jun 2017 (4 years 3 months)
Designed user interfaces and experiences for digital projects, focusing on intuitive design, smooth interactions, and engaging visual elements to enhance usability. Produced diverse visual assets including logos, illustrations, and promotional materials, ensuring cohesive branding and impactful visual communication. Created 3D graphics and animation for game applications, contributing to "The Jaka
Senior Graphic Designer
Creativ8, Alkemistri Seniwara
Sep 2010 - Feb 2013 (2 years 5 months)
Delivered high-quality visual content across both digital products and printing media.
Education
Degrees, certifications, and relevant coursework
BUBina Nusantara University
Bachelor of Arts, Visual Communication Design
Studied Visual Communication Design at Bina Nusantara University. Focused on principles of visual communication and design methodologies.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
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