I've designed web and mobile products for finance, media, and sustainability brands, using research findings to improve navigation and task completion.
At Suvarna.id, I delivered the Delta Dunia and APLSI corporate site redesigns five days ahead of schedule. I partnered with developers to turn Figma prototypes into production-ready front-end builds and was promoted from Graphic Designer & Illustrator to UI Designer after shaping the company's visual identity through mascots and creative content.
For DMS+, I designed high-fidelity mobile interfaces for a subscription streaming platform and simplified core-task navigation from six taps to three, reducing user drop-off.
I've also conducted user research with 319 Hipajak survey respondents and usability testing that informed a redesigned home screen and Draft SPT flow, reaching an 80% task-completion rate in follow-up testing.
