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Mehak Qureshie

@mehakqureshie

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Higher-ed admissions strategist and content writer improving funnels, SEO growth, and student retention.

India

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What I'm looking for

I’m looking to lead admissions and acquisition funnels while owning high-impact content—combining SEO growth, AI-enabled research, and cross-functional execution to improve retention, show-up rates, and measurable learning outcomes.

I build and run end-to-end student and applicant experiences—turning outreach into measurable outcomes. As a Senior Associate – UG Admissions at Plaksha University, I owned the admissions funnel for 1,200+ applicants and drove a 30% reduction in cost per lead and 90% post-offer retention.

I use structured decision-making and cross-functional execution to move cohorts forward. I conducted 200+ structured interviews, synthesised findings into committee-ready reports, and led cross-channel outreach campaigns (webinars, school sessions, onboarding sequences) that achieved 70% confirmed show-up on onboarding calls.

Outside admissions, I deliver reader-ready, SEO-aligned long-form content. As a Freelance Content Writer for SuperSummary, I produced 20 literature study guides on schedule and piloted AI-driven research that reduced research time by 40% while increasing content output by 5 articles.

Experience

Work history, roles, and key accomplishments

Senior Associate, UG Admissions

Plaksha University

Oct 2024 - Oct 2025 (1 year)

Owned the end-to-end UG admissions funnel for 1,200+ applicants, including candidate-facing messaging, webinars, and offer communications. Drove a 30% reduction in cost per lead and 90% post-offer retention while using structured interview findings to shape cohort selection and achieving 70% confirmed onboarding show-up.

Candidate Facing Email Copy Structured Interviews Cohort Selection Reporting Candidate Engagement Retention Offer Communication

Freelance Content Writer

SuperSummary

Sep 2023 - Aug 2024 (11 months)

Produced 20 long-form literature study guides across poetry, fiction, and non-fiction while meeting platform SEO and formatting standards. Managed editorial workflows and piloted AI-driven research strategies that reduced research time by 40% and increased output by 5 articles.

long form content writing Study Guides AI Research Prompt Engineering

Teaching Assistant

Ashoka University

Jan 2023 - May 2023 (4 months)

Ran office hours and study sessions for 30 graduate students and provided written feedback to improve research and argumentation quality. Co-developed two new course reading units with faculty, adopted mid-semester based on student engagement data.

Office Hours Facilitation Research And Argumentation Improvement Course Reading Unit Development Office hours facilitation

Student Mentor

Kashmir Education Initiative

May 2019 - Jul 2021 (2 years 2 months)

Coached financially underprivileged students through competitive university admissions, including programme selection and guidance on financial aid and scholarships. Delivered career and academic pathway sessions and maintained application records in an institutional CRM to support pipeline tracking, contributing to multiple successful university enrolments.

Program Selection CRM Management