At Stayverz, Xnexz, and Guestshouse.co.uk, I lead marketing for a short-term rental marketplace, a safety footwear eCommerce brand, and a short-stay accommodation platform. My work spans acquisition, SEO, and full-funnel growth.
At Lead Academy, I grew organic traffic from 4,100 to more than 178,000 monthly visitors, with revenue rising from approximately GBP 3,900 to nearly GBP 200,000 at peak. The work included 400+ SEO articles and rankings for 12,500+ keywords.
At Freedom Media Group Holdings, I managed a Google Ads account that generated USD $12.3 million in conversion value from USD $3.8 million in spend. I also led more than 1,000 website audits for the NSW Government Digital Capability Program while consulting at Webqem.
I approach marketing as a business problem, measuring performance through revenue, customer acquisition cost, return on ad spend, and customer lifetime value. My experience includes growth strategy, paid media, SEO and AI search, conversion optimisation, and analytics.

