Open to opportunities

Mayuri Jhalani

@mayurijhalani

Message

I build high-impact PR strategies for luxury, beauty, hospitality, and global lifestyle brands.

India

Message

What I'm looking for

I'm looking to lead strategic communications for luxury, lifestyle, beauty, hospitality, or real estate brands, combining global storytelling, media relations, partnerships, and creator engagement to deliver measurable brand impact.

I've led PR strategy and communications for luxury real estate, hospitality, and branded residences at Relevance International, shaping global narratives across the US, UK, Caribbean, and Middle East.

I launched the world's first biophilic furniture line at Art Basel Miami, securing 10+ placements with a readership of 20M+. My work delivered 325% earned-media growth for Sotheby's International Realty and 135% year-over-year growth for Luxury Portfolio International.

Previously at Edelman India, I led beauty and lifestyle communications for Unilever and The Wonderful Company, launched brands nationally, and drove creator and celebrity engagement. I also helped increase Lakmé Fashion Week x FDCI coverage by 210% in 2022 and 105% in 2023.

Across Madison Public Relations and PR Pundit Havas Red, I've built campaigns, media relationships, creator activations, events, and trend-led narratives for brands including Procter & Gamble, Estée Lauder, Christian Louboutin, Swarovski, and Kering Eyewear.

Experience

Work history, roles, and key accomplishments

Associate Vice Resident

Relevance International

Jan 2026 - Mar 2026 (2 months)

Led PR strategy and communications for luxury real estate, hospitality, and branded residence clients, aligning storytelling with global brand positioning and commercial objectives across markets.

PR Strategy Luxury Real Estate Hospitality Branded Residences Hospitality Real Estate Media Relations Thought Leadership Partnerships Budget Management

Account Manager

Relevance International

Oct 2024 - Dec 2025 (1 year 2 months)

Developed and executed integrated, multi-market press strategies, contributing to the positioning of high-end developments across international audiences. Launched the world's first biophilic furniture line at Art Basel Miami, securing 10+ placements with 20M+ readership.

PR Strategy Media Relations Thought Leadership Partnerships Budget Management Press Events Narrative Development

Account Manager & Lead

Edelman India

Mar 2022 - Nov 2023 (1 year 8 months)

Led India PR strategy and execution for global beauty and lifestyle brands, ensuring alignment with global messaging while localizing for cultural relevance. Successfully launched multiple brands nationally, securing 25+ top-tier placements and exceeding campaign KPIs.

PR Strategy Media Relations Influencer Relations Event Management Celebrity Relations Campaign Management

Associate Manager

Madison Public Relations

Nov 2021 - Feb 2022 (3 months)

Led campaign ideation and strategy, leveraging brand's earned, owned, and paid channels to drive business objectives and ROI. Developed 2-3 campaigns per quarter for clients.

Strategy Social Media Copy Content Creation Trend Research Media Relations

Senior Account Executive

Madison Public Relations

Nov 2020 - Nov 2021 (1 year)

Led PR for Procter & Gamble Haircare, Kering Eyewear, RADO, Davines Haircare, Comfort Zone Skincare, Wella Professionals, OPI, Marico Group. Drafted compelling social media copy and content scripts for organic and paid activations with celebrities and creators.

PR Social Media Copy Content Scripts Activation Trend Research Media Relations

Account Executive

PR Pundit Havas Red

Dec 2019 - Nov 2020 (11 months)

Facilitated PR activities for notable clients including Estée Lauder, Becca Cosmetics, Christian Louboutin, Ritu Kumar, and Swarovski. Developed comprehensive weekly, monthly, and quarterly coverage reports and contributed to media strategies.

Media Planning Reporting Media Outreach Event Planning