At Aldo Group (APS), I built brand identity systems, guidelines, and campaign assets for 15+ accounts, including Element, Burton, Aldo & Mark’s. I led visual consistency across catalogues, decks, and seasonal assets.
At GF Medical, I directed marketing and production teams to launch packaging, manuals, and graphics as one cohesive brand system. Earlier, at Mattel, I designed packaging to a brand system and presented it for marketing approval.

