Max Bokalo

- Design packaging, labels, POS materials, and marketing assets for craft beer brands.
- Develop visual concepts for new products and seasonal campaigns.
- Prepare print-ready artwork and digital content while maintaining brand consistency.

Successfully supported multiple product launches while maintaining consistent brand identity across print and digital media.

Created UI/UX layouts for a company website and e-commerce platform and produced marketing materials and brand assets. Designed the website in Figma for developer handoff and retouched product photography for digital and print use while maintaining brand consistency.

Designed supermarket displays and sales area interiors aligned with company marketing and brand standards. Developed planograms for installers to help ensure quality installation of design elements on complex structures.

As an art director/graphic designer, managed task allocation across diverse projects and led brainstorming sessions with team members and freelance designers. Created trademarks and brands, and produced packaging, labels, print materials, souvenirs, and web design while growing clients from 2 corporate clients to 15 permanent clients.

Coordinated advertising campaigns for the club, including budget management and market research. Managed outdoor advertising contractors and created branding for an ice rink and print materials, and helped organize a first-ever World Hockey Championship held in the city to a high standard.

Provided web design, branding (logos and office supplies), and print materials while managing website development and client interactions. Contributed to project success through design proposals that won over 80% of tenders from potential clients.