At Zanon Studio, I lead brand strategy and identity systems for clients across nine countries. I built Figma component libraries and digital brand repositories that reduced asset production time by 35%.
I developed custom variable typefaces in Glyphs to reduce third-party licensing dependency and strengthen client brand differentiation. I also integrated generative AI into early concept development, reducing moodboard iteration cycles by 40%.
At Cardume Digital, I led the creative department and delivered brand work across more than 150 client accounts. For Alea Group / Vivo, I led a retail branding and visual communication rollout across 196 stores.
