Marwa s

Led digital creative execution across two Canadian e-commerce brands, producing web, email, social, product, and campaign experiences. Designed and refined Shopify landing pages and product experiences, balancing interface hierarchy, brand consistency, and conversion objectives.

Designs website interfaces, e-commerce experiences, visual identities, and digital campaign assets for clients across different industries. Translates client requirements into page structure, user journeys, interface concepts, Figma designs, visual systems, and production-ready deliverables.

Produced brand-specific content and campaign assets for multiple hospitality accounts, including Orchid Beach Resort, Orchid Lounge, and Escape Hotel. Coordinated photoshoots, captured and edited visual content, and delivered ongoing social-media assets and promotional campaigns.

Coordinated project schedules, cross-functional communication, feedback, and deliverables to maintain quality and support timely completion.

Developed the brand identity from naming through logo and visual system, creating a consistent foundation for digital communications. Planned and produced social-media content, visual campaigns, and marketing materials, refining messaging and creative content.

Completed Figma UI/UX Design Essentials, covering interface design, reusable components, user flows, design systems, and interactive app prototyping.

Pursued coursework in Business Administration at the Lebanese International University.