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Martha Asselin

@marthaasselin

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Research-driven UX designer integrating AI into workflows to deliver measurable product outcomes.

United States

Message

What I'm looking for

I’m seeking UX roles where I can combine user research, design systems, and AI-enabled workflows to drive measurable product and operational improvements, mentor teams, and work in collaborative, mission-driven environments.

I am a research-driven UX designer and consultant with 7+ years of experience across health tech, e-commerce, and mission-driven organizations, known for integrating AI tools into design and business workflows.

I lead design from discovery through delivery, bringing together research, strategy, and execution to solve complex problems. I enjoy collaborating across teams and use AI-enhanced workflows to move efficiently from insight to execution.

I combine systems thinking, hands-on prototyping, and user research to deliver outcomes ranging from onboarding and retention gains to LLM prompt evaluation. Including mentoring teams and leading cross-functional initiatives.

Experience

Work history, roles, and key accomplishments

Current

UX Designer & AI Consultant

Current

Freelance Practice

Oct 2023 - Present (2 years 5 months)

Designed AI-enhanced mobile-first UX and custom AI productivity systems for health and wellness clients, automating workflows that saved a physician ~7 hours/week and increasing client consultations by 55% for a counseling practice.

Figma Prompt Evaluation UX Research Prototyping

Current

UX/UI Designer

Current

Mangala Shri Bhuti

Sep 2023 - Present (2 years 6 months)

Led membership site redesign from strategy through launch, maintained design systems and provided design consultation to content teams.

Design Systems UX UI Hotjar Google Workspace Claude WordPress

Operations Team Lead

Mangala Shri Bhuti

May 2021 - Oct 2023 (2 years 5 months)

Managed full operations of a residential retreat center, coordinating 15–20 volunteers and programs of up to 100 participants, and developed onboarding and operational manuals that improved volunteer onboarding efficiency.

Operations Management Volunteer coordination Program Operations Onboarding Training

UI/UX Designer

Green Chef

Jun 2019 - Oct 2020 (1 year 4 months)

Redesigned onboarding and subscription flows, increasing retention by 10% and NPS by 15 points; established usability testing and built a design system that improved team efficiency by 20%.

Onboarding Usability Testing Design Systems User Research Prototyping Cross Functional Collaboration