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Mariana Ferreira

@marianaferreira1

Employer Branding Coordinator at MC Sonae, shaping brand identity and campaigns that connect culture with a workforce of 40,000+.

Portugal

Message

At MC Sonae, I develop brand guidelines and visual identity launches, and plan and execute 360° campaigns across PR, social media, and digital. I align Marketing, HR, and Corporate Comms to strengthen the connection between people, culture, and corporate brand identity.

At Blip (Flutter Entertainment Group), I led internal communications and employer branding, including the rollout of a new visual identity and corporate website. Earlier, I managed communications and PR campaigns for local councils, including a successful election campaign and work securing EU and national funding for community projects.

Experience

Work history, roles, and key accomplishments

Current

Employer Branding Coordinator

Current

MC Sonae

May 2024 - Present (2 years 5 months)

Develops brand guidelines, visual identity launches, and long-term positioning, executing 360° campaigns across PR, Social Media, and Digital. Aligns Marketing, HR, and Corporate Comms to ensure a consistent brand voice.

Brand Guidelines Visual Identity 360° Brand Campaigns PR Social Media Digital Marketing Internal Communications Employee Engagement Stakeholder Management

Internal Communications and Brand Manager

Blip

Oct 2020 - Mar 2024 (3 years 5 months)

Led internal communications and employer branding strategy, enhancing brand awareness and employee engagement. Managed the rollout of a new visual identity and corporate website, and coordinated cross-functional teams and stakeholder networks.

Internal Communications Employer Branding Brand Awareness Employee Engagement Visual Identity Corporate Websites PR Marketing Campaigns Event Management Stakeholder Management Budget Management

Marketing and Events Specialist

Blip

Feb 2020 - Oct 2020 (8 months)

Drove engagement and belonging during COVID-19 through creative internal campaigns and virtual events. Managed internal communication channels, supported brand and marketing campaigns, and coordinated events and partnerships.

Internal Communications Event Management Virtual Events Marketing Campaigns Brand Strategy Partnerships

Communications and Marketing Advisor

Junta de Freguesia da Misericórdia

Apr 2014 - Mar 2019 (4 years 11 months)

Developed and executed communication strategies, PR, and political campaigns, including managing a winning election campaign. Secured EU and national funding for community projects and oversaw social media, press, events, and crisis communication.

Communication strategies PR Political Campaigns Crisis Communications Social Media Event Management Funding Media Relations

Communications and Marketing Advisor

Junta de Freguesia de Campolide

Apr 2014 - Mar 2019 (4 years 11 months)

Communication strategies PR Political Campaigns Crisis Communications Social Media Event Management Funding Media Relations

Communications Advisor

Parques de Sintra - Monte da Lua

Sep 2012 - Apr 2014 (1 year 7 months)

Managed media relations and produced PR and advertising content for major tourism sites. Coordinated marketing campaigns and events with internal teams and external partners, increasing visibility and engagement through digital and onsite initiatives.

Media Relations PR Advertising Marketing Campaigns Event Management Digital Marketing

Marketing Manager

Consfly Group

Feb 2009 - Mar 2012 (3 years 1 month)

Defined and implemented corporate brand and marketing strategy. Managed PR, business partnerships, and cross-sector collaborations, and developed business and communication plans, market studies, and promotional content.

Brand Strategy Marketing Strategy PR Business Partnership Market Research Promotional Content