Open to opportunities

Maria Minhas User

@mariaminhasuser

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Amazon Specialist driving private label growth through PPC, SEO, and Seller Central mastery.

Pakistan

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What I'm looking for

I’m looking for an Amazon/private-label role where I can lead PPC + SEO, improve ACOS and rankings with data, manage Seller Central operations, and grow KPIs through strong team leadership and SOP-driven execution.

I’m a results-driven Amazon Specialist and E-Commerce professional with 3+ years of hands-on experience managing end-to-end Amazon Private Label operations. I focus on product research, niche selection, and data-driven execution to maximize ROI in competitive marketplaces.

I’ve proven impact in PPC campaign optimisation—optimising campaigns to reducing ACOS by 15% while increasing sales velocity by 20% through analysis and bid management. I strengthen performance with Seller Central execution across listings, ASIN management, and inventory planning.

To grow visibility and conversions, I lead SEO listing optimisation and product listing optimisation using Helium 10 and Titan Tools, improving organic rankings, click-through rates, and conversion. I also manage account health by overseeing FBA shipments, inventory management, and case log management to keep operations stable.

I’m confident leading people and processes: I supervised a cross-functional team of 10 members, set KPI targets, ran performance reviews, and implemented SOPs to standardise output quality. Beyond e-commerce, my analytical background (including ISO-17025 compliance work) supports disciplined, detail-oriented decision making.

Experience

Work history, roles, and key accomplishments

Current

Amazon Team Leader

Current

X-Mark Pvt. Ltd

Feb 2023 - Present (3 years 4 months)

Managed end-to-end Amazon FBA/FBM private label operations, including product listing optimization, competitor analysis, and niche selection. Optimised PPC to reduce ACOS by 15% and increase sales velocity by 20%, while improving organic rankings, CTR, and conversions through SEO listing optimisation using Helium 10 and Titan Tools.

Titan Tools Product Listings Optimization Inventory Management ASIN Product Research Competitive Analysis Team Leadership

Insurance Assistant

Insurance Company

Dec 2025 - Jan 2026 (1 month)

Prepared car insurance quotations and policy documents tailored to individual customer needs. Communicated coverage options and pricing to improve customer satisfaction and retention while maintaining accurate records and collaborating with a remote team across time zones.

Coverage And Pricing Communication Client Retention Record keeping Remote Team

High School Science Teacher

Rifak School System

Oct 2022 - Feb 2023 (4 months)

Delivered science instruction to classes of 30+ students, maintaining 90%+ pass rates through structured lesson planning. Developed assessments and progress reports aligned to national curriculum standards and resolved student/parent concerns through calm, solution-focused communication.

Science Curriculum Delivery Lesson planning Progress Reports Classroom Instruction

Analytical Chemist Intern

Suncrop Group

Aug 2022 - Sep 2022 (1 month)

Performed quality analysis of raw materials and finished products using chromatography and spectrometry techniques. Maintained ISO-17025 compliance through routine instrument calibration and detailed reporting.

Chromatography Quality Analysis