Open to opportunities

Mariam Elshathly

@mariamelshathly

Message

Bilingual social media manager and content creator scaling engaged communities across major platforms.

Qatar

Message

What I'm looking for

I’m looking to lead platform-native social campaigns end-to-end—combining content strategy, audience analytics, and AI-enabled workflows—to grow reach and engagement for brands in fast-paced, collaborative teams.

I’m a bilingual Social Media Manager and Content Creator with 6+ years of experience developing strategies and delivering full content production for major brands and media networks across Qatar and the UAE.

I scale highly engaged communities across Meta, X, TikTok, and LinkedIn by translating complex narratives into impactful, platform-native content that connects with audiences.

Currently, I produce multi-platform content strategies as a Freelance Content Creator for brands including Flat White, Commercial Bank Qatar, and Mud Pottery Studio across Meta, LinkedIn, TikTok, X, and WhatsApp. I maintain a detailed social media calendar, run performance-led optimization with weekly/monthly reporting, and own the full production workflow from briefing to scheduling and publishing.

Previously, I worked as a Social Media Producer at Alhurra News (breaking-story video with rapid, hook-driven storytelling) and as a Multimedia Producer at Memac Ogilvy Doha (platform-specific video and event coverage). I also led social media content as Head of Social Media at Al-Hazm Mall, overseeing ideation through daily publishing—while currently completing an AI Journalism & Content Creation Diploma from AUC to strengthen AI integration in modern production workflows.

Experience

Work history, roles, and key accomplishments

Current

Content Creator - Freelance

Current

Multiple Business Brands

Sep 2025 - Present (10 months)

Produced multi-platform content strategies for multiple brands across Meta, LinkedIn, TikTok, X, and WhatsApp. Owned the end-to-end production workflow and used performance reporting to refine content strategy.

Content Strategy Short Form Video Production performance reporting Audience Analytics Community Management Workflow Management Creative Direction Meta Business Suite Canva Buffer Hootsuite

Social Media Producer

Alhurra News - The Middle East Broadcasting Networks

Aug 2023 - May 2024 (9 months)

Produced daily, high-impact video content by monitoring digital trends and optimizing platform-specific delivery. Analyzed audience metrics to refine content pacing and formats for improved reach and community interaction.

Video Production Hook Driven Storytelling Audience Analytics Community Engagement

Multimedia Producer

Memac Ogilvy Doha

Sep 2022 - Jul 2023 (10 months)

Executed daily platform-specific content, producing short-form videos for Instagram, YouTube, and TikTok. Covered events by filming on-site, conducting interviews, and creating highlight wrap-up videos tailored for digital platforms.

Multimedia Production Short Form Video Production Content For Instagram YouTube Content TikTok Interviewing Video Editing

Head of Social Media

Al- Hazm Mall

Sep 2021 - Jun 2022 (9 months)

Led development and execution of social media content by creating original formats and tailored content series for multiple mall categories and brands. Managed full production from ideation and script drafting through daily publishing, coordinating videographers, a drone pilot, freelancers, and designers.

Social Media Leadership Video Editing Social Media Publishing Team Coordination

Education

Degrees, certifications, and relevant coursework

The American University in Cairo

Diploma, Artificial Intelligence Journalism & Content Creation

2026 -

In progress: AI Journalism & Content Creation diploma to expand skills in AI integration and modern content workflows for maximizing audience reach.

The American University in Cairo

Master of Arts, Television and Digital Journalism

2015 - 2018

Master of Arts in Television and Digital Journalism, focused on advanced study and professional preparation in broadcast and digital media.

Qatar University

Bachelor of English Literature and Linguistics and Mass Communication, English Literature and Linguistics; Mass Communication

2006 - 2011

Bachelor degree in English Literature and Linguistics with Mass Communication, covering studies across language/literature and media-focused communication.