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maria luiza

@marialuiza1

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Marketing Assistant at Raça Distribuidora who planned B2B pet-industry campaigns, events, and brand experiences.

Brazil

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At Raça Distribuidora, I planned and executed marketing strategies for the B2B pet industry, developing campaigns for veterinarians, groomers, pet retailers, and end consumers. I also managed the brand’s social channels and coordinated influencer and regional marketing initiatives.

I planned technical events, product launches, and point-of-sale trade marketing, and worked with the advertising agency to review creative assets and approve campaigns. I also collaborated with the UI team on updates and development of Raça’s new website.

Experience

Work history, roles, and key accomplishments

Marketing Assistant

Raça Distribuidora

May 2025 - Jun 2026 (1 year 1 month)

Planned and executed marketing strategies for the B2B pet industry, managed brand social media channels, developed campaigns, coordinated events and trade marketing initiatives, and collaborated with the UI team on website updates.

Marketing Strategy Social Media Management Campaign Development Event Coordination Trade Marketing Content Strategy Influencer Marketing Endomarketing UI Collaboration

Marketing Intern

Love Milk Roupas para Amamentar

Apr 2024 - Dec 2024 (8 months)

Assisted with planning promotional photography, organizing graphic and editorial materials, photo editing, and copywriting and content promotion for social media.

Photoshoot Planning Photo Editor Copywriting Social Media Content

Marketing Assistant

H2i Distribuidor

Oct 2023 - Jun 2024 (8 months)

Created graphic materials for marketing campaigns, contributed to brand visual identity, designed responsive website layouts, and created visual presentations for sales and marketing teams.

Graphic Design Brand Identity Web Design Presentation Design

Marketing Intern

CDL Natal

Dec 2022 - Jun 2023 (6 months)

Supported event coordination, created online and offline marketing materials, responded to user comments on social media, analyzed digital campaign performance, created social media content, used marketing tools, and wrote copy and other marketing texts.

Event Coordination Marketing Materials Social Media Management Campaign Analysis Copywriting

Social Media & Video Editing Intern

Portal Nominuto

Jan 2020 - Dec 2022 (2 years 11 months)

Managed social media profiles and accounts, edited videos and podcast episodes, and wrote a column for Cinema é Muito Bom, a program broadcast on Jornal 96.

Social Media Management Video Editing Podcast Editing Writing