
MARCO PAUILINO TACO HERRERA
@marcotaco97
I turn social, business, and public-sector data into actionable decisions.
What I'm looking for
I've delivered social media, audience, and digital-performance analysis for Google products including Assistant, Google Maps, and AI/ML at Maven Road.
I built measurement architectures, developed queries, extracted data through Crimson Hexagon (Brandwatch), and translated KPIs into reporting and actionable recommendations across global campaigns, events, and partnerships.
My work has included automating digital-footprint monitoring for more than 900 companies, analyzing acquisition targets, and reporting on Google activity across the United States, United Kingdom, France, Germany, and Italy.
I've also supported Ecuadorian legislative work through public-policy research, regulatory analysis, technical reporting, and stakeholder coordination. I now conduct financial and compliance audits of public-sector entities, assessing controls, procurement processes, risks, and accountability.
Experience
Work history, roles, and key accomplishments
Financial Auditor
Office of the Comptroller General of Ecuador
Jun 2025 - Present (1 year 3 months)
Conduct financial and compliance audits of public-sector entities, evaluating transactions and compliance. Perform audit procedures, draft findings, and analyze public procurement processes.
Level 1 Advisor to Assembly Member Jaminton Intriago
National Assembly of Ecuador
Mar 2025 - May 2025 (2 months)
Evaluated and improved public-policy frameworks, strengthening government efficiency. Analyzed legislative proposals and coordinated interinstitutional relations.
Legislative Assistant to Assembly Member Andrea Rivadeneira
National Assembly of Ecuador
Oct 2024 - Feb 2025 (4 months)
Supported legislative initiatives through detailed research and analysis of public policies. Coordinated communication among interinstitutional entities and prepared reports on legislative impacts.
Legislative Assistant to Assembly Member Jaminton Intriago
National Assembly of Ecuador
Nov 2023 - Sep 2024 (10 months)
Provided technical support for legislative initiatives through research and analysis of public policies. Managed interinstitutional communication and collaborated in planning agricultural development projects.
Senior Business Analyst
Maven Road
Jan 2021 - Oct 2023 (2 years 9 months)
Developed actionable digital assets for major events and contributed to strategic partnership studies. Managed monthly analysis and reporting of social media activities for Google in key markets.
Junior Business Analyst
Maven Road
Nov 2018 - Dec 2020 (2 years 1 month)
Responsible for monthly and ad hoc analysis of owned social media activity performance and social research for Google products. Developed measurement architecture for social strategy and oversaw project execution from data extraction to report design.
Education
Degrees, certifications, and relevant coursework
Universidad Casa Grande
Bachelor's Degree, Business Administration and International Business
2016 - 2020
Earned a degree in Business Administration and International Business.
American School of Guayaquil
High School Diploma, Social Studies
2001 - 2015
Completed secondary education with a focus on Social Studies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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