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marcelle nonawo

@marcellenonawo

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Bilingual content and personal brand strategist driving conversion-oriented storytelling.

Cameroon

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What I'm looking for

I seek remote or hybrid roles where I can lead content and brand strategy, create high-impact editorial systems, and help clients attract qualified leads while working with growth-minded teams.

I am a bilingual Content & Personal Brand Strategist with over five years' experience helping entrepreneurs, SMEs, and personal brands clarify messaging, structure editorial identities, and turn communication into client-attraction systems. I combine communication marketing, transformational storytelling, and conversion-oriented content design to produce premium content and optimize digital presence.

As founder of The Conversion Lab, I have produced over 500 premium content pieces, transformed Facebook profiles into client-attraction tools, and increased qualified inbound requests for clients across Cameroon, Mali, Côte d’Ivoire, and the diaspora. I focus on editorial alignment, strategic audits, and hands-on content creation to strengthen brand credibility and drive organic acquisition.

Experience

Work history, roles, and key accomplishments

Current

Content & Personal Brand Strategist

Current

The Conversion Lab

Jan 2023 - Present (2 years 11 months)

Founded and led The Conversion Lab, producing premium content and strategic editorial identities that transformed Facebook profiles into client-attraction tools and generated increased qualified inbound requests across Africa and the diaspora.

Personal Branding Content Creation Storytelling Content Planning Canva Notion

Digital Communication Manager

Global Corporation Group SARL

Jan 2020 - Dec 2023 (3 years 11 months)

Managed digital communication and social media, created content and supervised channels to strengthen brand image and improve audience engagement from 2020 to 2023.

Social Media Management Content Creation Meta Business Suite Creator Studio Google Workspace Community Management

Communication & Client Relations Officer

Jet Travel

Jan 2018 - Dec 2020 (2 years 11 months)

Produced informational content and managed digital communication to strengthen agency credibility and support client relations between 2018 and 2020.

Content Writing Client Relations Digital Communication Google Workspace

Education

Degrees, certifications, and relevant coursework

Self-directed professional development

Professional Development, Content Strategy and Personal Branding

Ongoing independent study in content strategy, personal branding, storytelling, and marketing communication to supplement formal training.

Madza Business School

Certificate, Sales & Marketing Communication

2017 - 2017

Completed a Sales & Marketing Communication professional certificate focusing on communication strategy, commercial marketing, persuasion techniques, and client-relationship management.