Manuel Rey

- Lead integrated campaigns across TV, digital, retail, and social.
- Present concepts directly to clients.
- Mentor junior designers and art directors.
- Collaborate with copywriters, producers, and editors.

Clients: Arrotex Pharmaceutical, Reckitt, Clorox, Hilton, Abbott, Don, Air Wick, Unilever, Edgewell Personal Care, Nurofen for Children, OPAN (NGO), Strepsils, Finish, Sagrotan, Chemists’ Ow

I was brought on board to help the creative team to develop different campaigns for the Australian and New Zealand markets, among other overseas projects.

A freelancer copywriter and I were brought in to help on a creative pitch with concepts and ideas, and visuals to accompany them.

Clients: SARD Wonder

I was brought on to help a solo copywriter on different creative pitches. Also, we had to come up with many proactive ideas for brands that wanted to help Aussies everywhere face the terrible bush fires.

Clients: Compare The Market, Amex, Cadbury NZ, MONA, Sydney Marketing Society, Fitness First, MOO Brew, Fidelity International, Red Cross, Torrens University.

I went to cover an art director that went on maternity leave and worked on the rebrand for Harris Coffee Roasters and Auto One, among other things.

Clients: Harris Coffee Roasters, Auto One, VOZ, MARSH.

Fresh off the boat, I was brought on to help a solo copywriter on the development of a Christmas campaign for Stockland, among other things.

Clients: Stockland, Finish, Vanish, XXXX Beer, Air New Zealand, Kayo, Endeavour Energy.

Working remotely, I started curating and creating different types of digital content for the Discovery Channel, whose main issue at the time was that it needed fast immersion on social media platforms.

Clients: Discovery Channel, Discovery Kids, Turbo, Animal Planet, Home & Health, TCL.

Working across a wide range of clients, I was part of the creative senior team of the agency in charge of overseeing the work of three different junior teams.

Wendy’s, FOX, Argentinian Airlines, Aedros & Noble Foundation (NGO), National Geographic, Grooming Argentina (NGO), Puma, Alba Paint, Shell Gas, Black & Decker, Carrefour, Chicco, Comafi Bank, Eukanuba, MG6, Movistar, Remington, VitalCan, K

Right after I left my first creative agency, I got called to help with the art direction for Honda’s newest digital campaign for a month.

Clients: Honda.

Beginning of my creative career. I started learning from the best and ended up as part of a senior team that worked specifically for BBVA, one of the first banks that went fully digital in Argentina.

Volkswagen, Scania, BBVA Bank, McDonald's, Telefónica, Shutterstock, INECO, Aisenberg, Clorox, Johnson & Johnson, Amstel Beer, Ciudad Bank, Bridgestone, Cencosud, Cusqueña Beer, Direct TV, Electrolux

Worked around fashion films and music videos. I took care of the design of scenography for different photoshoots, oversight of the models' wardrobe, props, and research of different locations.

Clients: Buenos Aires Fashion Week, DMAG, ELLE, Civiles Modeling.

Issued Apr 2026

Full Thesis: https://fido.palermo.edu/servicios_dyc/catalogo_de_proyectos/detalle_proyecto.php?id_proyecto=7486&titulo_proyectos=El%20caso%20Franc%E9sGo