At Stratefix Professional Private Limited, I own the Sales Analytics workstream and build dashboards to track revenue, performance, and KPIs. I converted paper-based sales tracking into automated dashboards and built incentive calculators aligned with business KPIs.
At Smart Move Ventures, I directed research studies across the US, UK, and Germany, combining interviews with large-scale surveys and segmentation. I designed and programmed questionnaires, managed survey data, and delivered reporting to inform brand strategy, product decisions, and campaign planning.
I also led studies on brand positioning, product-market fit, benefit-usage behavior, and audience message resonance. I used SWOT, PESTEL, and Porter's Five Forces to develop client recommendations, and mentored Assistant and Junior Analysts.
Earlier, as a Survey Executive at NSB Capital Pvt. Ltd., I conducted field surveys for insurance clients and analyzed responses to support lead qualification and customer profiling. I hold a B.Sc. in Mathematics and an IBM Data Analyst Professional Certificate.
