At Merlion, I promote IT-related facilities, services and technology solutions through digital channels. I plan and manage paid campaigns on Meta Ads and Google Ads, focusing on customer acquisition and lead generation.
I monitor campaign and creative performance, audience response and lead quality. I optimize targeting, creatives, budgets and campaign structure based on performance data and customer response.
At Merlion, I also coordinate with the customer support team to manage and follow up on marketing-generated inquiries. My digital marketing and business-development activities contributed to approximately $10,000–$30,000 in monthly company revenue.
Previously, I supported paid advertising, social media promotion and campaign monitoring at AF ASSOCIATES, and digital marketing and lead-generation activities for technology-focused services at NATIONS IT LTD.
